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Resume

Work Experience

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11/2021 - Present

Marketing Specialist 
Layfield

  • Manage all marketing initiatives and strategies for the US Business Unit, ensuring strategic execution and alignment with company goals

  •  Develop and manage marketing campaigns across various channels, including email, social media, and paid ads, driving a substantial 25% boost in brand visibility

  • Plan and execute targeted email campaigns across the US, Australia, and Latin America markets, achieving an average open rate of 20% and a click-through rate of 15%

  • Showcase product content on LinkedIn generating a yearly average engagement rate of 10% and a CTR of 7.65%

  • Oversee Google Ads by conducting thorough keyword research, creating compelling ad copy, and optimizing campaign performance to maximize ROI and drive traffic

  • Analyze key marketing metrics to assess campaign performance and identify optimization opportunities

  • Prepare regular reports on marketing activities, trends, and outcomes

  • Regularly publish and enhance website content to align seamlessly with brand messaging and elevate user experience, resulting in a steady increase in website traffic

  • Conduct market research to understand industry trends, competitor activities, and customer need

  • ​Oversee multiple marketing projects simultaneously, ensuring timely execution, resource allocation, and the achievement of campaign objectives

12/2020 - 11/2021

Corporate Marketing Coordinator
Lytx 

  • Created impactful social media content, generating over 500K engagements and increased followers by 4.5K+ across all channels

  • Managed Lytx’s social media channels, including scheduling content and engaging with communities

  • Used Sprout Social’s analytics to optimize content and continuously revise strategy

  • Coordinated weekly blogs, subsequently increasing organic site traffic by 60%

  • Published and improved website content, keyword relevancy, and branding to achieve high SEO

  • Performed the monthly campaign cost input of Facebook, Bing, and Google using Marketo

07/2018 - 03/2020

Digital Marketing Coordinator 
Marine Corps Recruit Depot

  • Created the social media marketing strategy, which increase revenue growth by 80% through the online store and gift shop

  • Managed social media campaigns on Facebook, Instagram, and Twitter, which resulted in increased audience interaction by 50%, and 2K+ followers

  • Wrote, edited, and published creative content to all social media platforms, including innovative design, execution, and hashtag strategies

  • Tracked and analyzed digital ads using Facebook Ads Manager and developed new strategic opportunities

Education

2017-2019

California State University Monterey Bay  | MBA

Courses: Marketing Management, Product Innovation Management, Business Writing, Business Analytics

2008-2013

California State University San Marcos | Bachelor's Degree in Political Science

  • Dean List (4x)

Skills & Expertise

  • Programs: Sprout Social, Hootsuite, Marketo, Active Campaign, Asana, Dynamics 365, Salesforce, Business Manager on Meta, Google Analytics, Adobe Illustrator, Adobe Indesign, and Canva

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  • Certifications: Grow with AI: Your AI-driven Growth Marketing Strategy, Gen AI for Digital Marketing Specialist, Google Analytics Certification, Social Media Marketing: Strategy and Optimization (LinkedIn), and Hubspot Content Marketing Certified

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